Every year, while thousands of new skincare or cosmetic products arrive in the market, consumers are also becoming more and more educated by easy access to market information. To allow your products to stand out among well-informed consumers, simple, direct, and attractive marketing messages are effective. At the same time, truthful and objective performance promises, or “claims,” are also not to be overlooked if product performance is the brand’s key success factor.
When product performance adds value to your brand and makes up an important part of your brand image, evidence to support your claims is essential. Not only consumers today are becoming more suspicious towards the accuracy of the information on product packaging or in advertisements, regulatory authorities and competitors are also constantly watching out for exaggerated and misleading claims.
Reliable Efficacy Test and Its Two Components
Truthful evidence to substantiate your claims before your skincare products entering the market has become more essential than ever. Efficacy test is a substantiating process that does not only establishes truthfulness for your product’s claims but also promotes product benefits to your consumers. It has the foremost importance for strengthening your brand image in the crowded cosmetics and skincare market.
Reliable efficacy testing uses a combination of two components to support product claims: objective scientific testing techniques, and subjective studies of consumers’ perception.
On the scientific side, testing must be conducted using validated methods and equipment, at accredited testing facilities and by specialized, professionally qualified staff. More importantly, experimental skincare efficacy tests that are done locally with skin type closest to your consumers’ enhance the evidentiary support of your claims.
On the perceptual side, studies conducted through the means of carefully selected consumer panels and questionnaires provide a representational view of the extrinsic product attributes from the consumer’s eye. The use of statistical principles to measure perceptional opinions gives a valid conclusion of how consumers receive the product and its attributes.
Product efficacy is influential to your brand image. To make sure you receive professional solutions for claim substantiation by product efficacy, reach out to a trusted, reliable, and specialized testing service provider that has world-class technical know-how and capabilities to support your product marketing efforts.
